卡普蘭  是高品質的教育服務,幫助學生實現他們的教育和職業目標的全球領先供應商。卡普蘭是在超過500個地點在超過30個國家經營著全球最大的多元化的教育公司之一。我們提供每年超過100萬名學生,並有超過20000名員工。卡普蘭也是最大的子公司  格雷厄姆控股公司(紐約證券交易所代碼:GHC)。

卡普蘭在香港  是最大的教育機構在業務範圍方面,以及學生群體之一。卡普蘭位於黃金商業區,提供從語文教育及標準化考試的準備,以專業會計/財務培訓和高等教育的副學位/學位課程及活動的。卡普蘭香港有140多個經驗豐富的專業人員和專職工作人員,每個致力於打造期貨,一種成功的故事在同一時間。我們想誠邀優秀人才來填補以下位置: -

Assistant Manager, Marketing & Promotion

Responsibilities: -

  • Be a key driver in-charge of all aspects of marketing activity and leads generation to drive student enrolment and customer acquisition for Kaplan Higher Education
  • Serve as key support to Kaplan Higher Education Admission Consultants to deliver on student enrolment targets
  • Formulate marketing and sales strategies, and drive sales/student enrolments for KHE programs through the effective use and analysis of digital and social media marketing
  • Responsible for marketing and media budget planning and control, monthly, quarterly and yearly forecasts
  • Monitor promotion progress, evaluate campaign effectiveness, take preventive measures and improvement actions to achieve business goals
  • Formulate marketing and sales strategies, and drive sales/student enrolments for KHE programs through the effective use and analysis of digital and social media marketing
  • Develop and expand partnership portfolios; engage proactively in liaising with local and international media and recruitment channels with a view of maximizing the visibility and positive coverage of KHE
  • Work with Program Management & Admission Team in organizing student services activities including but not limited to, orientation camp, graduation ceremony, alumni gatherings, etc
  • Provide the division members the up-to-date market trends and competitors’ information
  • Support division head on ad-hoc projects and research

Requirements: -

  • Have a passion for education and helping individuals achieve their academic and career goals
  • University graduate in marketing or related discipline
  • Minimum 5 years of experience preferably in Education & Training sector with in-depth exposures in digital, search, social media management, branding, website revamp and creative management
  • Successful track records in digital marketing, search engine marketing, database marketing, event marketing, and monitoring performance effectiveness and ROI analyses are must
  • Experienced in developing and executing sales & marketing strategies, managing budgets and improvement plans
  • Strong sense of ownership, independent and self-driven
  • Creative, flexible, yet detail-oriented
  • Fluent in English & Cantonese; Mandarin is a plus
  • Proficiency in English and Chinese writing
  • Immediately available preferred
  • Candidate with less working experience will be considered as Executive Officer

 

Kaplan helps individuals achieve their educational and career goals.  ACTION NOW and send your application letter with full resume stating present and expected salary as well as availability to: Human Resources Department, Kaplan Hong Kong via email HKHRRecruitment@kaplan.com today! 

Post Details
Posted By Kaplan Higher Education (HK) Limited
Salary Neg
Payment per month
Category
Location
Industry Education and Training
Classification Education : Mentor / Teacher / Professor, Other
Job Type Full time
Working time Morning and Evening
Working days Monday to Friday
Qualification Certificate / Diploma
Applied
Apply
Applied
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Jobs data
Company Name:
Kaplan Higher Education (HK) Limited
Job Title:
Assistant Manager, Marketing & Promotion
Post Date:
2015-05-28