Digital Marketing Analyst (U-FLY Package Holidays)
Role and Responsibilities:
  • Work with the Manager, U-FLY holidays to start up a packaging platform on Marketing and Product aspect;
  • Drive brand awareness and tactical sales;
  • Create and manage integrated marketing strategies;
  • Liaise and coordinate with various external agencies for all marketing campaigns and collaterals;
  • Marketing communication management through traditional media, out-of-home, display and search engine mediums;
  • Act as an expert and administrator of U-FLY holidays website configuration;
  • Manage official Social media such as Facebook;
  • Marketing campaign/promotion tracking and tabulation;
  • Assist in developing new revenue sources and create maximum targeted brand exposure through participation in trade shows, corporate events, exhibits, sponsorships and other promotional activities;
  • Prepare and distribute rollout communications of product updates, promotional campaigns, and customer communications;
  • Ensure the company remains at the forefront of developments in marketing;
  • Provide clear analysis to guide product development and commercial decision making;
  • Support ad-hoc duties as assigned. 
 
Qualifications:
  • At least 2 years working experience in Airline / Hotel / OTA / Tourism or related industry is a must;
  • Degree holder in Marketing or related discipline is highly preferred;
  • Able to work independently and make well-informed decisions in a fast-evolving environment;
  • Proficient understanding of Hong Kong’s social media channels;
  • Understand the uniqueness of Hong Kong-based travel patterns and customer profiles;
  • Good command of spoken and written English, Chinese languages is a plus. 
 
Desirable Qualities:
  • Willing to become a part of the start-up business;
  • Willingness to travel;
  • Exceptional communication and argumentation skills;
  • Self-starter;
  • Independent & reliable;
  • Energetic and enthusiastic to learn.

Applications close: 30 Sep 2017 China Standard Time
Post Details
Posted By Hong Kong Express Airways Limited
WebSite
Cell Phone
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Salary Negotiable
Payment Not Applicable
Category
Location Hong Kong
Industry Transport
Classification Marketing / Public Relations : Access, Management
Transportation / Logistics : Aeronautics and Astronautics, Freight, Inventory / Warehousing , Other, Shipping, Transport
Job Type Full time
Working time Morning and Evening
Working days Monday to Friday
Qualification Degree or Above
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Jobs data
Company Name:
Hong Kong Express Airways Limited
Job Title:
Digital Marketing Analyst (U-FLY Package Holidays)
Post Date:
2017-08-31