Senior Officer, Retail Experience


  • Assist in developing and implementing effective marketing campaigns (above-the-line, social media, promotions and e-marketing) to promote HKIA new services and tenants mix
  • Liaise with tenants and / or business partners for joint promotions opportunities
  • Create engaging content from idea generation, copy writing to proof reading in all communications material (including but not limited to leaflet, eDM, social media, mobile app); ensure content is on-brand, consistent tone & manner
  • Increase brand publicity thru (i) creating appealing PR angles and material with PR agency and (ii) developing and maintaining positive relationship with media and influencers
  • Prepare regular performance report against goals (ROI, KPIs) of all campaigns, promotions and communication channels and share insights for continuous improvement
  • Work with internal and manage various external parties to ensure prompt delivery of quality services
  • Proactively benchmark with other airports, malls for new ideas and keep abreast of the latest trends on online marketing and digital trend
  • Degree in Marketing, Global Business, Communications or relevant discipline
  • Minimum 4 years' relevant experience in marketing, preferably in Hong Kong and/or regional retail industry
  • Relevant experience in PR work, shopper promotion activities and joint promotion for retail properties is a plus
  • Detailed minded, strong interpersonal and project management skills.  Sensitivity in data and analytics
  • Responsible, organized, self-motivated and a team player
  • Work well independently and under pressure
  • Good command of English and Chinese (Cantonese & Mandarin)

Closing date: 22  January 2020


Post Details
Posted By Hong Kong International Airport 香港國際機場
Cell Phone
Salary Negotiable
Payment Not Applicable
Location New Territories : Islands District
Industry Transport
Classification Marketing / Public Relations : Access, Management, Marketing, Other, Public Relations
Job Type Full time
Working time Shift
Working days Shift
Qualification Certificate / Diploma

Jobs data
Company Name:
Hong Kong International Airport 香港國際機場
Job Title:
Senior Officer, Retail Experience
Post Date: